To counter rampant poaching and hunting of wildlife species that are under imminent threat of becoming extinct by means of:
- broad-based lobbying and interaction with government and private sector,
- partnering with key conservation role players,
- practical support of law enforcement efforts and projects undertaken by civilians,
- civil activism and public awareness campaigns.
A WORLD WHERE MAN AND BEAST CO-EXIST IN MUTUALLY SUSTAINABLE ENVIRONMENTS FREE FROM EXPLOITATION, PRESSURE OR GREED.